Tuesday, December 15, 2009

Women 'more likely to remember first pair of shoes rather than first kiss'

Whether they are a pair of Manolo Blahnik’s, Jimmy Choos, such as those worn by Sarah Jessica Parker in Sex and the City, or just an ordinary pair of high street shoes, more than 92 per cent of women could remember the first shoes they bought with their own money.

Less than two, however, in three recalled the name of the person they first kissed, the survey found. 

An overwhelming 96 per cent of women said they regretted having thrown away a pair of shoes, while only 15 per cent felt sorry at dumping a boyfriend.

More than 1,000 women were questioned about their feelings towards their footwear and what they could remember about their shoes compared to their relationship memories.

Experts said the reasons behind women’s fondness for footwear were down to their shoe buying habits.

Many women buy a new pair of shoes for a special occasion, like a wedding, birthday or special party.

And much to their partner's annoyance, many women hang on old shoes, building up a sizeable collection by middle age, even if many go unworn most of the time.

The survey was carried out for the, which sells innovative shoe storage solutions.

Glendon Lloyd, director of website tszuji.co.uk, which commissioned the survey, said: "These results show that women are even more attached to their footwear than previously thought.

"People always think of women storing old love letters in a shoebox, but in many cases, the shoes themselves are even more precious."

"Women treat shoes like best friends. And it seems their footwear memories last longer than those of their past lovers.

Previous research has shown that the average woman has 19 pairs of shoes.

But she only wears four pairs regularly and one quarter of the average woman's shoes have only been worn once.

One in six women has more than 30 pairs of shoes in their closets, while a third have trouble finding the room to store then all.

On average, women purchase four pairs of shoes per year.

While the majority of women say their shoe buying habits have not created money problems, one in seven have hidden a new pair of shoes from their partner.

Six in ten women have regretted at least one shoe purchase. 

@Copyright of Telegraph Media Group Limited 2009

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